The Day We Went Beyond Branding and Built the Furniture to Match

In 2013, we launched our branding department to build brands with depth.

Two years later, while creating uniforms and branded textiles, we realized something big

we already had an in-house textile team and our own factory behind us.

So instead of stopping at uniforms, we began customizing fabrics for furniture

cushions, seating and accessories that carry the brand story into the space itself.

By 2015, that discovery became a full furniture department serving F&B brands across Egypt.

And today after a decade of building for clients

we are launching our own home line,

born from the same philosophy:

not just furniture, but pieces that speak.