Back in 2013, It All Started With an Apron

ONE APRON. ONE PRINT. A WHOLE DEPARTMENT BORN.

In 2013, Anywhere was not a branding house.

We were known as a large uniform agency.

Production, precision, delivery.

That was our world.

Then Butcher’s Burger asked for something simple:

“Just a new apron.”

It should have been a routine project. It wasn’t.

As we designed, we made one bold move:

we printed deep, blood-red graphics on a true butcher-white apron not for decoration, but to make the brand hit instinctively before anything else.

The day the team put it on, the energy in the room changed.

The staff didn’t just look aligned — they looked branded.

Guests reacted before even tasting the food.

There was no logo launch.

No campaign.

No big announcement.

Just one uniform that behaved like a brand decision.

That apron is the reason Anywhere opened its branding department.

Not from a business plan — from a realization:

Branding can live on bodies before it lives on walls.

One apron started the shift.

The shift built the department.

The department shaped who we are today.