The Origins: A New Chapter in Egypt’s Uniform Story

In 2009, Kamal Mourad stepped away from the fashion industry and his chain of MAM shops to start a new journey one that would redefine the uniform industry in Egypt.

He saw a gap in the market: uniforms looked standard, lacking identity and design. With his fashion background, he introduced custom-made uniforms that were both stylish and functional uniforms that spoke the brand.

From Mercedes, Unilever, Lipton, and Nissan, to Jumia, MLS schools, and countless F&B start-ups, Kamal’s work reshaped how businesses viewed uniforms not just as workwear, but as a powerful branding tool.

He didn’t just create uniforms; he educated the market proving that design can transform how teams feel and how brands are seen.

That belief became the foundation of Anywhere

where fashion meets function, and every uniform tells a brand story.

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